ccmagnus OHG
Otto-Lilienthal-Straße 36
D·71034 Böblingen
Telefon: +49 (0) 7031 · 714 8030
E-Mail: kontakt(at)ccmagnus.de
Ein digitales Fahrerlebnis: Wie das V8 Hotel Böblingen mit einem Website-Relaunch seine Marke auf das nächste Level brachte
Über den Kunden
Das V8 Hotel in Böblingen steht für außergewöhnliches Design und automobile Leidenschaft auf höchstem Niveau. Inmitten der Motorworld Region Stuttgart, einem automobilen Hotspot in Baden-Württemberg, begeistert das Hotel seine Gäste mit einzigartigen Design- und Themenzimmern, die originale Autoteile und Kunstwerke in das Hotelerlebnis integrieren. Für Automobilfans ist der Aufenthalt hier ein wahr gewordener Traum, der Komfort, Kunst und Automobilkultur nahtlos verbindet. Nachhaltigkeit ist ebenfalls ein fester Bestandteil des Hotelkonzepts, wie der DEHOGA Umweltpreis in Gold beweist.
Ausgangslage
Das V8 Hotel plante einen Relaunch seiner Website, da die bisherige Seite zu umfangreich und unübersichtlich geworden war. Mit zwei Gebäuden, dem Classic und dem Superior Hotel, sollten diese nun auf der neuen Website klar voneinander getrennt dargestellt werden. Ziel war es, zwei unterschiedliche Produktwelten zu schaffen, um den individuellen Charakter beider Häuser herauszustellen und gleichzeitig die Inhalte übersichtlich zu strukturieren.
Herausforderung
Die größte Herausforderung bestand darin, ein Design zu entwickeln, das dem exklusiven Anspruch des Hotels gerecht wird und gleichzeitig den Bedürfnissen unterschiedlicher Zielgruppen entspricht. Eine klare Trennung der beiden Häuser auf einer Plattform musste sowohl inhaltlich als auch visuell umgesetzt werden, ohne dabei die SEO-Sichtbarkeit zu beeinträchtigen. Zudem sollte die Website mehrsprachig sein und den internationalen Gästen des Hotels gerecht werden.
Unser Ansatz
Unser Team entschied sich für das Content Management System (CMS) TYPO3, das aufgrund seiner Skalierbarkeit und Flexibilität die ideale Basis für das Projekt bot. Wir strafften die Seitenstruktur, um die umfangreichen Inhalte klar und übersichtlich darzustellen. Neue Inhalte wurden in enger Abstimmung mit dem Kunden erstellt und implementiert. Der Fokus lag zudem auf einer optimalen mobilen Nutzererfahrung, sodass die Seite auch ohne große Navigation intuitiv bedient werden kann. Durch die Einrichtung von Redirects sorgten wir dafür, dass die Sichtbarkeit des Hotels in den Suchmaschinen nicht verloren ging.
+ 180
Zimmer
+ 660 m²
Eventfläche
100 %
Leidenschaft
Das Ergebnis: Eine moderne, ansprechende Website, die das einzigartige Konzept des V8 Hotels optimal widerspiegelt und für unterschiedliche Zielgruppen optimal aufbereitet ist.
www.v8hotel.de
Kontaktieren Sie uns für eine maßgeschneiderte Digitalstrategie!
© 2024 | ccmagnus OHG
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